Are you struggling with creating an effective social media marketing strategy?
One that both fits in with your schedule and still provides massive value to your audience on a consistent basis?
If you’re just starting out and feel a bit overwhelmed (and excited) about all of the potential possibilities, but you just can’t figure out where to start or how to put the pieces together, well you are in the right place!
[Step 1] Determine Your Vision & Goals
Do not approach your social media strategy blindly. Without knowing where you want to go or what you want to accomplish, how will you ever get there?
You need to set aside time to truly figure out exactly what it is that your business needs and how social media can help fill that need.
[Step 2] Define Your Audience & The Solution To Their Problems
Defining your audience and truly understanding who you are creating your content for will help determine where you should be promoting, creating more engagement, and increasing conversions. This is because you are creating congruency in your messaging.
Some of the questions you might want to ask yourself about your ideal customer include:
- How old are they?
- Where do they work? What do they do?
- What is their income level?
- What kinds of interests do they have? Personal and business?
- What are some of their struggles or pain points?
- What kinds of obstacles or objections might they have?
- What are their habits, likes, and dislikes?
- What motivates them?
3 Simple Steps to Find Your Perfect Target Audience
Step #1: Get Crystal Clear on What Your Product or Opportunity Does
Your product or opportunity has certain features that others don’t have which will help a certain type of person. If you don’t know exactly what those features are then you’ll be lost right from the beginning, and will be forced to do a TON of trial and error to find out. (And by that time most people give up and quit!)
Step #2: Get Crystal Clear On WHO is Most Likely to Buy Your Product
It’s amazing how many people either skip this step or don’t research it deep enough to know exactly who to go after.
One of the big problems that marketers run into is they think that EVERYBODY will want their product or service because it’s so great. Or will want to join their opportunity for the same reason.
It’s a nice thought, but when you market to everybody you’re marketing to nobody at all.
So you must pinpoint those people who would need or want your product most. A hungry market!
Step #3: Find Out Where They Hang Out Most Online
Every niche market has their favorite hot spot that they like to hang out.
Let’s look at the golf for instance. Golfers like to watch golf, read about golf, watch videos about improving their game, learning about new golf clubs, balls, swings, etc.
But let’s narrow down a bit where we can find these golfers.
Golfers are typically a bit older. Maybe retired or nearing retirement. If they are not retired, they might be more professional, maybe even playing golf over business deals.
You’re more likely to find them asking questions in Google, watching videos on YouTube…
OR inside a golf group inside Facebook. People in the golf market age bracket are comfortable with FB where they don’t need their kids or grandkids to show them how it’s done.
They may very well be on Twitter also, following popular golfers, golf magazines, etc
[Step 4] Create a Social Media Content Strategy
Now that you’ve researched and brainstormed, let’s move on to the next step in your social media marketing strategy. It’s time to map out a social media content strategy.
Creating content without purpose is a lost cause. You might get some likes and shares but if you want to create measurable results, it is crucial to create and post with purpose.
When it comes to putting together an effective social media marketing strategy, one of the key things that you’ll want to remember is that your purpose is to ATTRACT the people in your target market to you, through your content.
By now, you know who they are, and what they want.
What’s going to make them believe that YOU are the right person for them to buy from? What will make them want to join YOUR business opportunity?
[Step 5] Set Up a Workflow To Get Things Done
This is an area that many people struggle with simply because we often feel like we need to do something the same way other people are doing it. But the reality is that we don’t all have the same schedule, lifestyles, and responsibilities. It is most important for you to figure out a workflow that suits you and your family, even if that doesn’t fit the mold of everyone around you.
Do you have a job that takes up a good part of your day? Or children at home who keep you busy? Do you find you work best when you have uninterrupted long stretches of time? You might be someone who benefits from doing batch-work and scheduling out your content daily and weekly.
If you work from home full-time and find you work better on small projects or work best at a certain time each day, you might find it’s easier for you to create your content fresh daily. This also works well for someone who really knows how to maximize those extra pockets of free time in your day.
Or you might be like us and find that a little bit of both works best.
[Step 6] Measure & Track Your Results
Remember in Step 1 when we talked about setting MEASURABLE goals? Well in Step 6 it is all about tracking and optimizing those metrics.
If your goal was to get 50 new fan page likes per week, you can easily use Facebook’s data to ensure you are reaching that goal. The same thing is true for all more social media platforms that provide data for your business. For example, Twitter, Instagram, and Pinterest all make it super simple to see your growth and analytics.
However, for things like website clicks, new leads, and sales conversions, you want to make sure you already have the proper tracking in place before going into full-blown promotion mode. As an MLSP member, what’s great is that all of that is already included. Whether you use custom links or system campaigns, you are able to track the impressions, clicks, leads, and sales.
If you are using your own links or sites, you can use link trackers (such as Bitly) in order to gather your data.
[Step 7] Engage, Convert, Maintain, & GROW!
As your systems are set up and you are releasing content consistently you can start to focus your efforts more on engaging with prospects, increasing conversions, being consistent with the tasks that are working well, and figuring out new ways to grow from there.
Remember that creating content in advance or scheduling your social media posts is in no way meant to replace human interaction. In fact, the goal is to free up more time to make that engagement stronger. As your posts go out each day, be sure to pay attention to comments, messages, or engagement from your audience so that you can actively respond to them.