Helping Your Site Be Found Online
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to your website from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more prospective customers, clients, or patients will visit your site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML code to both increases its relevance to specific keywords and remove barriers to the indexing activities of search engines.
5 Reasons You Should Hire An Expert SEO Marketer
Did you know that the top-ranking spot on the Google results page gets over a third of search engine traffic?
Every single website is competing to be in the top spot. You can improve your chances of your website being found by hiring an SEO expert.
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A professional SEO service has the experience and expertise that is needed for successful marketing. While you may know the basics of SEO, however, a professional team will know every trick from having numerous years of experience in SEO.
There will always be changes to algorithms. These changes are very difficult for most business owners to keep up with so by hiring an SEO company, we can handle all of this for your company. And get you results.
There are other priorities that you may feel you can be concentrating on. When it comes to learning SEO, time will not be on your side. Chances are you do not have the time to learn SEO and your employees probably don’t either. However, a professional SEO team does have the time.
“Time is money”. We know this may be a worn-out cliché but it’s true. A “little” error that you make now could cause large problems for you in the eyes of the major search engines later.
To beat your competitors in the organic search results you need to prove to Google that your webpage is more relevant for your target search term and that it gives its users a better experience.
With our research, your website will attract consumers to your website rather than visitors going to your competitors. We will give you feedback on how you can stand out from your competitors.
Succeed in Pay-Per-Click Campaigns
A Pay Per Click (PPC) campaign is a popular way of attracting targeted visitors to a website and converting them into buyers. Here, an advertiser needs to make payments for the ads published online solely based on the qualifying clicks. This means payments need to be made only when a visitor clicks on the advertisement to visit the website or the landing page. (click to expand each)
Select the keywords that describe your blog, service, or product best. These should be the words that people naturally use when trying to find your site or product. The more keywords you use, the more visibility your page has.
For example: How are you going to solve their problem and make their life better?
Best pay-per-click practices include always ending an ad with a call to action.
Favoring quality over quantity in building your content will result in a high-quality website and high quality leads.
You may find that you are getting a lot of phone calls and clicks but those clicks and calls really have nothing to do with the market you are trying to reach. We set up negative keywords.Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI).
Keep in mind there are people out there who will click on your ad with zero intent on using your service or purchasing your products. Let us set up your ads the correct way to cut out who your ads are shown to.
Location targeting based on household income is being automatically migrated from location targeting into demographic targeting. To make household income targeting changes or see your reports, go to the Demographics section of your Google Ads account.
Location options let you include or exclude people based on:
- where they’re likely to be physically located
- the places they’ve shown interest in
We set up location parameters for ads. People who are nearby are more likely to see your ad first even if they have not searched using specific locations as their keyword. Let’s say shoppers are on their mobile phones searching for a product you carry in your store. By optimizing bids for these key shopping moments, you can encourage these shoppers to visit your physical store.
- Adjusting bids based on closeness to your store locations
As local inventory ads are primarily served to shoppers close to your stores, use location bid adjustments to increase bids based on proximity to your location extension addresses. This way, local shoppers will be informed of available products in your nearby stores.
- Adjusting bids to capture mobile shoppers
Local inventory ads are designed to capture hyper-local queries (especially on mobile) which would drive traffic to your store locations. Consider using stronger bid adjustments for mobile to maximize this potential.
- Increasing bids during store open hours and high traffic hours
Keeping bids active 24/7 and using a positive bid adjustment during store open hours can increase your ad relevancy to potential shoppers. You can also have stronger bid adjustments during high traffic days and high traffic hours.
Do not waste any money on ads for specific products, services or results that just lead to the home page of your website. We set up individual landing pages for your ad groups that provide content and calls to action that are specific to the wants of the potential customer.Your landing pages play a big part in turning clicks into customers. When someone clicks on your ad, they expect to land on a page that’s relevant to what they saw in your ad. If they don’t immediately find what they expect, they’re more likely to leave.Make sure your landing page matches your ad and keywords
Choose a landing page that closely matches your ad and keywords. For example, if your keyword is discount shoes and your ad promises shoes at 20% off, then customers should be able to find and buy shoes at that discounted price on your landing page.
Many of your customers will be visiting your website on a mobile device. On a smaller screen, it can be hard for people to find what they want.
Launching Successful Google AdWord Campaigns
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A well-structured AdWords account is a must if you want your ad spend to turn a profit. Before you create more ads, you should understand the three-layer design of Google Ads. Understanding the relationship between these layers of your account will help you organize your ads, keywords, and ad groups into effective campaigns that target the right audience.
Ads in a “Search Network only” campaign appear near Google search results and other Google sites when people search for terms that are relevant to your ad’s keywords. For example, say you run a local music school. A “Search Network only” campaign lets you show your text ads to high-potential customers right when they’re searching for “guitar lessons.”
When launching new AdWords campaigns, it’s hard to determine how much traffic your ads will get and how fast you’ll spend your budget.
Recommended daily budget: Definition
An estimated amount for your daily budget that would likely allow your ads to appear more often for your current set of keywords.
- Your recommended daily budget is the estimated lowest budget amount at which you wouldn’t lose any impressions due to budget constraints. For example, your recent lost impression share (IS) due to the budget would be zero. In some circumstances where this budget amount would be significantly high, we might recommend a more conservative budget to avoid an unexpectedly high increase in spending.
- If you choose an average daily budget that’s lower than the recommended amount, your ads can still show, but they won’t show for every search. Instead, we’ll spread the delivery of your ad throughout the day so that you don’t exceed your budget by more than 2 times.
- Write compelling, genuine ad copy
- Write messaging focusing on user benefits. Why: Users respond to ads that speak to their needs.
- Tie creatives to your keywords. Why: Users tend to engage with ads that appear most relevant to their search.
- Avoid generic language in your ads. Use specific calls to action. Why: Generic calls to action often show decreased engagement with ads.
- Give people answers and avoid questions in-text ads. Why: People come to Google to find answers. Ad copy with a question in the headline often underperforms.
- With mobile usage on the rise, there’s a good chance a large percentage of your AdWords traffic is coming from mobile devices. Campaigns can be customized to target specific devices and operating systems, giving you greater precision and control over who sees your ads.