Why most online stores fail

Are you struggling to generate sales via your eCommerce website? Have you considered the various factors which could be turning away shoppers, and limiting your success?

Here are a few items that may be the cause…

  • Website ranking – 35% of shoppers start searching for products from Google. “You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.
  • Lack of patience – 8 out of 10 online stores fail within the first 24 months. The very important thing you should have is patience.
  • High shipping costs – 23% of shoppers will make purchases only if they receive free shipping. 70% of shoppers will only pay $4.99 or less for shipping.
  • Insecure website – 84% of people will not make a purchase if they are dealing with an unsecured website.
  • Poor design – 38% of people will leave a website if they find the layout unattractive.
  • Slow loading – 39% of people will stop engaging with a website if it takes too long to load.
  • Mobile usability – Mobile search Google drives 96% of mobile search traffic. “Mobile usability is now officially a Google ranking factor”.
  • Inconvenient return policy – An inconvenient return policy deters 80% of shoppers.
  • Lack of product detail – Studies have suggested that videos can increase product page conversion rates from anywhere between 84%-144%.
  • Lack of satisfied customers – 95% of shoppers share their bad experience with at least 1 person. 54% of shoppers share it with at least 5 people.
  • Not understanding the needs of your customer – 56% of consumers believe businesses need to have a deeper understanding of their needs. 51% of consumers believe brands send too much irrelevant content.

Article from: https://www.socialmediatoday.com/news/11-ecommerce-website-mistakes-that-drive-shoppers-crazy-and-reduce-sales-i/552169/


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